I work at the intersection of brand stewardship, digital vision, cross-channel awareness and strategic acumen. I bring insight, craftsmanship and savvy to bear in shaping inspired communication experiences. Origins in advertising and graphic design have evolved into a deeper skill set that converts business objectives to creative solutions.

Expertise

Art Direction and Design • Conceptualization, Iteration, Collaboration • Strategic Listening and Strategic Storytelling • Brand Generation, Brand Continuity, Brand Advocacy • Influence, Inspiration, Encouragement • Execution, Execution, Execution • See • Understand • Solve

Experience

Terumo BCT    March 2011-now   Sr Creative Designer

Key Responsibilities:

  • Generating creative strategy, concepts and deliverables against business objectives, carrying vision across media channels, marketing and corporate communications, business segments, products, regions and into UX

  • Applying an advanced understanding of the company and industry landscape to ensure the effectiveness of creative solutions

  • Driving consistent presence of brand standards from macro to micro, from top-line global corporate initiatives down to individual UI components

For a healthcare device manufacturer of more than 6,000 employees with headquarters in 5 countries, manufacturing centers in 6 countries and operations in 120:

  • A primary creative contributor to the successful migration of the Caridian BCT brand to Terumo BCT following its acquisition, upholding 20 years of equity while connecting associates, customers and prospects with a new corporate identity
  • Drove the complete redesign and restructure of the user experience for terumobct.com, a year-long effort that traversed the entire organization, essential involvement in developing new taxonomy, site architecture and content strategy for terumobct.com
  • Evolved and advanced the Terumo BCT brand:

    • Established an evolved brand aesthetic, including color and typographical precedents

    •  Evolved graphic standards through experimentation and iteration in campaign-specific development efforts and corporate communications support

    • Supported construction of a new cross-segment messaging architecture

  • Fundamental in global strategic creative development:

    • Drove new creative mindset in expansive, adaptive and experimental problem-solving.

    • Immunotherapy Unit—Creative strategy referenced directly from testing results, repositioning to an experiential/ consultative value proposition, completely new approach for a cross-segment commercialization effort

    • Neurology Campaign—Essential creative involvement in the business’ first campaign targeting disease states

    • Blood Center Services Unit—Completely new global creative platform for the business unit, its offerings and regions. Developed as a response to contraction in mature markets and shift to emerging market targets. The first new creative strategy for this segment in 5 years.

 

 

Freelance    January 2009–March 2011   Creative Director/Art Director/Designer

Fixler Davis    August 2008–January 2009 (agency’s closure)   Sr Creative

Tool Studios    January 2008–August 2008   Sr Creative

Freelance    May 2006–January 2008   Creative Director/Art Director/Designer

Moroch    June 2004–April 2006   Senior Art Director

Temerlin McClain    June 2000–May 2004   Art Director

As Art Director/Sr Creative for agencies and clients:

  • Crafting insightful, memorable, compelling communication concepts in support of business objectives
  • Design and execution of the resulting deliverables across all audience touch points
  • Cultivating and applying knowledge of the business and its segment in relation to project objectives
  • In development phase, presenting, demonstrating and debating the merits of creative recommendations to stakeholders, meaningful discussion of those recommendations in group settings
  • Driving the continued success of mature brands through innovation and adherence to established standards
  • Driving awareness and growth of young brands through novel, generative thinking
  • Support of and collaboration with a team, including supervision and mentorship of junior team members

Clients included:

Manufacturing & CPG: Subaru, Bell Helicopter, Mrs. Baird’s, Tia Rosa, Odwalla Juice, Russian Standard Vodka, Whitewave Foods, Revolution Health Supplements, Ladyluck Jewelry, Imagiplay Toys, Flow Jewelry, Nuop Inc Toys

Travel & Hospitality: American Airlines, Paris Las Vegas/Bally’s Hotel & Casino/Flamingo Las Vegas, Dallas Area Rapid Transit, Westin Resorts, Denver Metro Convention & Visitors Bureau, La Quinta Resort Palm Springs, Denver Theater District, Denver Center Theater Company, The Butterfly Pavilion, Pura Vida Fitness & Spa

Tech & Professional Services: Nortel Networks, Texas Instruments, Uniden, Bellco Credit Union, Charter Communications, Fiserv, Chaffin Light Real Estate, Renown Health, Tax Guard, Law Offices of Cox, Wootton, Griffin & Poulos, Western Union, Miles Kunkel Real Estate, SignsAlign, Williams Communications, Entrust

Sports & Recreation: Adams Golf, Trek retailers, Cateye, Niwot Cycles

Restaurant: McDonald’s, Boston Market, Colterra Restaurant

Non-profit: National Endowment For Financial Education, Regis University, Leukemia & Lymphoma Society

Education:

Bachelor of Fine Arts, Communication Design     University of North Texas