I work at the intersection of brand stewardship, design, and market strategy. I bring insight, conceptual thinking, craftsmanship, and organizational savvy to bear in shaping inspired communication experiences.

Expertise

Creative direction, art direction, and design • Creative concept and execution • Execution, execution, execution • Cross-discipline collaboration • Presentation and dialogue • Strategic thinking • Strategic storytelling • Brand development, continuity, and advocacy • Influence, inspiration, instruction, and encouragement • Perceive • Understand • Solve

Experience

Terumo BCT    March 2011-May 2021   Sr Creative Designer

A healthcare device manufacturer of more than 6,000 employees with headquarters in 5 countries, manufacturing centers in 6 countries and operations in 120.

Key Responsibilities:

  • Generating creative strategy, concepts and deliverables to reach business objectives, carrying brand vision across all touch points internal and external, marketing and corporate communications for all business segments, products, and regions

  • Advancing and upholding consistent presence of brand standards from macro to micro, from top-line global corporate initiatives to individual UI components

  • Applying an advanced understanding of the company and industry landscape to ensure the effectiveness of creative solutions

Select acheivements:

  • A primary creative contributor to the successful migration of the Caridian BCT brand to Terumo BCT following its acquisition, upholding 20 years of equity while connecting associates, customers and prospects with a new corporate identity

  • Drove the complete redesign and restructure of the user experience for terumobct.com, a year-long effort that traversed the entire organization, essential involvement in developing new taxonomy, site architecture and content strategy for terumobct.com

  • Evolved and advanced the Terumo BCT brand:

    • Established an evolved brand aesthetic, including color and typographical precedents

    •  Evolved graphic standards through experimentation and iteration in campaign-specific development efforts and corporate communications support

    • Supported construction of a new cross-segment messaging architecture

    • Facilitated stakeholder adoption of design standards in a multi-disciplinary effort that included education, template design and propagation, support and advocacy

  • Fundamental in global strategic creative development:

    • Drove new creative mindset in expansive, adaptive and experimental problem-solving.

    • Immunotherapy Unit—Creative strategy referenced directly from testing results, repositioning to an experiential/consultative value proposition, completely new approach for a cross-segment commercialization effort

    • Neurology Campaign—Essential creative involvement in the business unit’s first campaign targeting specific disease states

    • Blood Center Services Unit—Completely new global creative platform. Developed as a response to contraction in mature markets and emergence of new targets. The first new creative strategy for this segment in 5 years. 

 

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Moroch    June 2004–April 2006   Senior Art Director

Temerlin McClain    June 2000–May 2004   Art Director

As Art Director/Sr Creative for agencies and clients:

  • Crafting insightful, memorable, compelling communication concepts in support of business objectives

  • Design and execution of the resulting deliverables across all audience touch points

  • Cultivating and applying knowledge of the business and its segment in relation to project objectives

  • Presenting, demonstrating and debating the merits of creative recommendations to stakeholders, meaningful discussion of those recommendations in group settings

  • Driving the continued success of mature brands through innovation and adherence to established standards

  • Driving awareness and growth of young brands through novel, generative thinking

  • Support of and collaboration with a team, including supervision and mentorship of junior team members

Select Clients:

Manufacturing & CPG: Subaru, Bell Helicopter, Mrs. Baird’s, Tia Rosa, Odwalla Juice, Russian Standard Vodka, Whitewave Foods, Revolution Health Supplements, Ladyluck Jewelry, Imagiplay Toys, Flow Jewelry, Nuop Inc Toys

Travel & Hospitality: American Airlines, Paris Las Vegas/Bally’s Hotel & Casino/Flamingo Las Vegas, Dallas Area Rapid Transit, Westin Resorts, Denver Metro Convention & Visitors Bureau, La Quinta Resort Palm Springs, Denver Theater District, Denver Center Theater Company, The Butterfly Pavilion, Pura Vida Fitness & Spa

Tech & Professional Services: Nortel Networks, Texas Instruments, Uniden, Bellco Credit Union, Charter Communications, Fiserv, Chaffin Light Real Estate, Renown Health, Tax Guard, Law Offices of Cox, Wootton, Griffin & Poulos, Western Union, Miles Kunkel Real Estate, SignsAlign, Williams Communications, Entrust

Sports & Recreation: Adams Golf, Trek retailers, Cateye, Niwot Cycles

Restaurant: McDonald’s, Boston Market, Colterra Restaurant

Non-profit: National Endowment For Financial Education, Regis University, Leukemia & Lymphoma Society

Education:

Bachelor of Fine Arts, Communication Design     University of North Texas